Urban women are becoming financially independent and have a higher sense of financial liberty. Lack of financial awareness will only lead to financial insecurity. A married urban woman is actively planning for her child’s education, health expenses and EMI payments. Her financial freedom also accords her the liberty to indulge in other luxuries such as family holidays and durables. The working single urban woman is ready to face the financial challenges of her life independently.
However, an urban woman is not completely financially free and needs improvement on aspects such as financial planning and financial discipline. But given her hectic schedule and financial awareness, she is unable to review and realign her financial plan that can cover all her short-term and long-term financial goals.
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